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Whey Protein Benefits:
*Excellent sources of protein
*High BV for easy absorption
*Supports lean muscle building
*Low fat, low carb protein source

Muscular Development
Muscular development is a process of breaking down muscle protein and encouraging muscle protein synthesis following training. Stress put on the muscles during training causes muscles to break down, a process known as muscle catabolism. Once muscle has been broken down, building new muscle requires the synthesis of muscle proteins. The general goal of muscular development is to minimise muscle proteins lost during training while maximising protein synthesis afterward. Whey protein products are recognised as one of the best available sports nutrition supplements for encouraging muscular development.

Whey Protein
Biological value is a rating system that measures substances based on how easily they are absorbed by the body. Whey protein is one of the most biologically available sources of protein. Whey is a by-product of milk, extracted during the curdling process involved in the making of cheese. Of all the protein contained in milk, whey makes up around 20%, while the remaining 80% is made up of casein protein, a protein that is absorbed slowly by the gut. With all nine essential amino acids contained in whey protein, it is regarded as a complete protein source.

Whey Protein Concentrate
Whey protein concentrate is a concentrated form of protein that has had water, minerals, and other organic material separated, leaving the concentrated whey protein as a fat and carbohydrate-diminished product. Whey protein concentrate reaches a purity level of between 70-85% protein. Although the filtration process does remove a good portion of the milk’s lactose, individuals with lactose intolerance can still experience some difficulties.

Whey Protein Isolate
Whey protein isolate is a further concentrated form of protein. Through extensive filtration whey protein isolate is able to reach upwards of 90% or more protein. With a similar biological value as concentrated protein, many people find whey protein isolate to be a superior product for developing lean muscles, as nearly all fat and carbohydrates have been removed. Another added benefit of whey protein isolate is that these products contain only minimal amounts of lactose, making them well tolerated by lactose-sensitive individuals.