DMAE (2-dimethylaminoethanol) is a naturally occuring amino alcohol produced in minuscule amounts by the brain. Higher concentrations can typically be found in anchovies and sardines. DMAE has been used most predominantly to improve memory and focus while stimulating neural activity. Many researchers believe that it may also serve as an anti-aging function.

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DMAE works to stabilize those cell membranes that promote aging. A natural brain booster, DMAE supplements have shown positive results in the treatment of a variety of cognitive and disruptive disorders, including attention-deficit hyperactivity disorder (ADHD) and memory lapses. Many new skin care products designed to treat sagging skin and age spots use DMAE. It may enhance water retention which can help the skin to tighten. Furthermore, DMAE's cholinergic feature may enhances the skin’s ability to transmit acetylcholine, promoting a form of muscle tightening in the skin.

It is important to note that DMAE may reduce further progression of the facial skin. Some people report a cumulative effect with continued use of the compound.

Benefits
• improves memory and focus
• assists with ADHD (attention-deficit hyperactivity disorder)
• treats sun spots and sagging skin